Branding & Marketing
The best Branding and Marketing Strategy involves successfully taking the project right from conception to the market. JKIN Group helps its clients in creating a comprehensive marketing strategy which involves a unique and relevant brand, a highly identifiable and functional design and a highly effective promotional campaign which identifies and targets the defined target market.
Market Research and Information Systems
JKIN Group does detailed market research which helps its clients in all aspects of Real Estate Development. We do detailed research that involves and is not limited to the following:
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Geographical Location
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Legal, Zoning, and Compliances
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Market Requirement & Target Audience
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The functionality of the Development
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Amenities Required
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Ideal Configurations and Design
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Competition analysis
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Pricing Analysis
Project Branding & Persona Creation
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”.
But we at JKIN Group believe and a good brand is not limited to the above. We believe that a good brand should bond emotionally with people. Only when there is an emotional connection, can a brand achieve its objective of creating a lasting impression in the minds of the consumers.
A good brand is not just limited to the logo design and name. It is something that gives any real estate development a Unique and Iconic Identity. A Brand that stands out and stays in the memory…
JKIN Group can create that Brand Name, Design, and Persona for any real development as it is associated with some of the most creative and visionary designers who are supported by detailed research and analysis and also some of the best Marketing minds.
Marketing & Promotional Strategy
Any developer would want their development to be marketed and sold at the earliest and at the best price. JKIN group helps create and effectively implement the best Marketing and Promotional Strategy which does this for their clients. We achieve it by:
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Research and Review the Location and Market Conditions
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Project naming and branding with a focus on strategic marketing
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Logo Design and Positioning
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Graphic Standards Manual
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Brochure and Promotional material designing
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Online and Offline Marketing strategy formulation and Implementation
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MIS and Sales Management
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After Sales Support
Sales Pitch Creation & Consulting
Your sales pitch is crucial because it's likely to be a prospect's first in-person interaction with your company. It's a perfect opportunity to expand their understanding of your company beyond what they might already know. JKIN Group offers consultation and training in:
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Sales Pitch Creation
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Pitch Play Book
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Key Words in Pitch
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Training
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Audit